The message was simple: drop Beck or risk having blood on your hands.
Is this fair to Glenn Beck? He's arguably one of the more inflammatory personalities out there, but it's not like he personally put the assassins up to trying to put a hit out on the Tides CEO.
Honestly, I think Glenn would be appalled by such measures.
Media Matters and other organizations have taken measures against Beck in the past, which caused him to lose 100 or so sponsors over the years. Those who watch the Glenn Beck show know that he speaks in hyperbole often used to make a point.
So do you think that the Tides Foundation CEO's pleas to drop Beck will be heard, or do you think they will fall on deaf ears?