Simply put, you can die a "digital death" to signify your desire to spread awareness of World AIDS Day.
Imagine this - Certain celebrities have millions of followers. Many celebs use Twitter multiple times a day, whether it's to plug a product or correspond with the masses. Imagine wondering to yourself "hey ... why hasn't Kim K Twittered today?" You find out about World AIDS Day and actually learn something.
Some AIDS trivia is as follows: The CDC reports the first AIDS case in 1959 in Congo. In 1983, it was revealed that HIV was the virus that causes AIDS. Approximately 1 in 22 African Americans will be diagnosed with HIV/AIDS at some point in their lifetime.
As late as November 23 it has been revealed that Truvada might be one drug that could potentially prevent HIV. There's still a long way to go to prove this, but if it's true this is rather earthshattering news.
World AIDS Day 2010 is important, but it's important to be aware of the illness that affects millions not only in our own country, but around the world as well.